I travelled to The Small Press Expo (SPX) this year to give away sample chapters of Machiavelli. SPX is an expo/arts festival attended by independent cartoonists, readers, and publishers. I also went in 2002 as an attendee. This year, though, I had a table. I gave away about five hundred sample comics. These mini-comics printed the first chapter of Machiavelli and looked like this:


Mike Mignola, author of Hellboy, was the featured guest at this year's Expo. He stopped by the Machiavelli table and we talked shop.

"It will do well. It's about something real. Real people will like it. Not…not these people."
—Danny Hellman, on Machiavelli

My able assistant, Rob Nelson, who took all these pictures and made more friends than I did. But he increased foot traffic to the table by about 400%.